At the Miami Beach of Eastern Europe, our transparent bags are advertising the message: ‘show who you are, show what you’ve got!’
Our personality-focused project is up against social and environment problems such as contemporary ideal of beauty or the harmful effect of fast fashion.
You can find old and new items in the collection combined with classical colors: red and blue. The images make you touch the pure feeling of the hungarian summer.
In our photo campaign, which has ‘character’ in its main focus, we emphasized diversity and self acceptance. As usual, we haven’t worked with professional models, strengthening the message of the transparent bags.
Photo: Krisztina Szalay
Models: Annabori Lányi, Miki Soproni
Swimming dresses: Feelinkita